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Since the dawn of time human beings have had to make decisions. Wise or foolish, thoughtful or instinctive, altruistic or selfish, decision-making – from the most simple to the most complex – enables people to confront and overcome constant environmental challenges. Yet, despite the momentousness of decision-making in adaptability terms, men and women ignore the actual process that takes place in their minds when, for example, they invest in the stock market, buy a car, trust a person they just met, or simply decide to go to the movies. While some decisions are taken in a few seconds (when we act impulsively without time to evaluate the process), other decisions require considerable cognitive effort and accurate cost-benefit analysis. But is it only the optimal decision that deserves to be called rational? If this is the case, how then can we explain the wisdom of our instincts, of our emotions, of our ‘sixth sense’? Moreover, what is the role of subjectivity, free will, desire, culture in the decision-making process?
… Research on decision-making has had a long and controversial history. The idea of a perfect rationality has more recently given way to the idea of a rationality conscious of its incompleteness – to a process that cannot be expressed or conceived in logical or rational terms. In this ground-breaking book, Mauro Maldonato reinterprets the secular controversy about the nature of human decision-making in light of recent discoveries in cognitive neurosciences and new research (neuroeconomics and neuroethics). At the end of this literary excursion along a stunning archipelago of rationality, morality, emotion and consciousness, the reader is provided with the means to view and assess personal decision-making and resultant action in a completely different way – a way that impacts positively on human interaction and psychological wholeness.
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| 1 An Evolutionary Hypothesis
of Rationality
2 At the Origin of the Concept of Decision Making
3 The Neuro-Biological Bases of Decision Making
4 Towards a Science of Free Will?
5 The Altruistic Gene
6 The Cognition of Happiness
Bibliography
Index
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“In his book, Maldonato provides
a thoughtful look at how early scholars viewed decision-making
and rationality. He takes the reader on an illustrative journey
through the historic passages of decision-making all the way
to modern notions of a more limited rationality and how humans
can make choices under risk and uncertainty. He discusses Kahneman
and Tversky’s seminal work on heuristics and biases – ‘short
cuts’ that rely on little information and modest cognitive
resources that sometimes lead to persistent failures, but usually
allow the decision-maker to make fast and fairly reliable choices.
Herbert Simon and Gerd Gigerenzer’s work on bounded rationality
is discussed, with respect to its influence on decision-making
research in economics and psychology. For Maldonato, the principle
of bounded rationality – that organisms have limited resources,
such as time, information, and cognitive capacity with which
to find solutions to the problems they face – is a key insight
to understanding the evolution of decision-making.”
Journal of Evolutionary Psychology
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Publication Details
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Paperback ISBN: |
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978-1-84519-421-5 |
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Page Extent / Format: |
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120 pp. / 229 x 152 mm |
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Release Date: |
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October 2010 |
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Illustrated: |
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No |
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Paperback Price: |
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£18.95 / $32.50 |
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