“This publication will be welcomed by both practitioners and academics, as it is to my knowledge the first attempt to understand the innovation process with respect to bankcards, and to research the reasons behind some of the success and failures that have occurred in this increasingly important means of payment.” Professor Steve Worthington, Monash University
“Ms Wonglimpiyarat has written a most useful work bringing together for the first time, in one publication, a comprehensive, high level history of the development of ATM, debit and credit cards. This is a particularly complex field which, rather surprisingly, is not well documented at a high level. This book will be useful at several levels – for the student seeking an introduction to a field which is of growing importance in all advanced economies and for the professional working in the field and wishing to know more about the developments.” John Hardy, Chief Executive, LINK Interchange Network Ltd.
“Strategies of Competition in the Bank Card Business applies the concept of technology management to the financial services industry and the banking industry. The author has successfully combined policy research with technology management to present the bank card business in a new way.” His Excellency Mr. Phinij Jarusombat, Minister of Science and Technology, Thailand