In the series:
The Sussex Library of Asian Studies
Haiqing Yu
Haiqing Yu is lecturer in contemporary Chinese media and culture at the University of New South Wales. She is the author of Media and Cultural Transformation in China (Routledge 2009), and has contributed many articles to edited books and refereed journals on Chinese journalism, television, new media and popular culture.
Sports Media
in China: Making Spectacle is the first full-length book to
examine the relationship between media and sport in contemporary
China. It draws on existing studies on mediasport from both English
and Chinese sources to examine how the production of sporting spectacles
in electronic, print and new media forums both participates in and
mitigates against the reproduction of hegemonic ideology in post-socialist
China.
… Although the centrality of sport
in politics and international relations forms an increasingly prominent
element in the discussions of Chinese sport culture in the context
of the 2008 Beijing Olympics, little is known about the evolving
relationship between sport and media in China. This research provides
an overview of the production of sports media in the history of
the People's Republic, with the primary focus on the post-Mao (post-1976)
era. Particular attention is paid to the political and economic
contexts, global and technical dimensions, and institutional and
individual initiatives in the production of sporting spectacles
by the media at different periods: the Mao era (1949-1976), the
Deng era (1978-1997) and post-Deng era (1997-present). These three
periods correspond to the three phases in Chinese media development
- from the dominance of print media, to that of television, and
to the coming of age of the 'new' media (the internet, mobile phone,
etc.). This book sets out to explain how the production of sporting
spectacles is conditioned by and conducive to the transformation
of Chinese media culture.
